The swine industry fiends for piglets, leaving the mature animals overlooked. The ask: to convince swine producers to pay a little more attention to gilts and sows. Our logic went like this: without healthy mothers, there are no babies. The execution went a little bonkers.
Dynamic Pig Health
Gilt (noun): A female pig that has not yet birthed a litter; larger than a piglet but relatively small.
Sow (noun): A female pig that has birthed a least one litter of piglets; famously large in size.
GLOSSARY
ART DIRECTION: PHIL SUSSINGHAM
CREATIVE DIRECTION: SHAWN KELLY
CLIENT: BOEHRINGER INGELHEIM
AGENCY: BROADHEAD